1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Real-time Bidding Market Size Growth Rate by Type (2015-2028)
1.4.2 Open Auction
1.4.3 Invited Auction
1.5 Market by Application
1.5.1 Global Real-time Bidding Market Share by Application (2015-2028)
1.5.2 Media and Entertainment
1.5.3 Games
1.5.4 Retail and eCommerce
1.5.5 Travel and Luxury
1.5.6 Mobile Apps
1.5.7 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Real-time Bidding Market Size
2.2 Real-time Bidding Growth Trends by Regions
2.2.1 Real-time Bidding Market Size by Regions (2015-2028)
2.2.2 Real-time Bidding Market Share by Regions (2015-2020)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Real-time Bidding Market Size by Manufacturers
3.1.1 Global Real-time Bidding Revenue by Manufacturers (2015-2020)
3.1.2 Global Real-time Bidding Revenue Market Share by Manufacturers (2015-2020)
3.1.3 Global Real-time Bidding Market Concentration Ratio (CR5 and HHI)
3.2 Real-time Bidding Key Players Head office and Area Served
3.3 Key Players Real-time Bidding Product/Solution/Service
3.4 Date of Enter into Real-time Bidding Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Real-time Bidding Market Size by Type (2015-2020)
4.2 Global Real-time Bidding Market Size by Application (2015-2020)
5 United States
5.1 United States Real-time Bidding Market Size (2015-2020)
5.2 Real-time Bidding Key Players in United States
5.3 United States Real-time Bidding Market Size by Type
5.4 United States Real-time Bidding Market Size by Application
6 Europe
6.1 Europe Real-time Bidding Market Size (2015-2020)
6.2 Real-time Bidding Key Players in Europe
6.3 Europe Real-time Bidding Market Size by Type
6.4 Europe Real-time Bidding Market Size by Application
7 China
7.1 China Real-time Bidding Market Size (2015-2020)
7.2 Real-time Bidding Key Players in China
7.3 China Real-time Bidding Market Size by Type
7.4 China Real-time Bidding Market Size by Application
8 Japan
8.1 Japan Real-time Bidding Market Size (2015-2020)
8.2 Real-time Bidding Key Players in Japan
8.3 Japan Real-time Bidding Market Size by Type
8.4 Japan Real-time Bidding Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Real-time Bidding Market Size (2015-2020)
9.2 Real-time Bidding Key Players in Southeast Asia
9.3 Southeast Asia Real-time Bidding Market Size by Type
9.4 Southeast Asia Real-time Bidding Market Size by Application
10 India
10.1 India Real-time Bidding Market Size (2015-2020)
10.2 Real-time Bidding Key Players in India
10.3 India Real-time Bidding Market Size by Type
10.4 India Real-time Bidding Market Size by Application
11 Central & South America
11.1 Central & South America Real-time Bidding Market Size (2015-2020)
11.2 Real-time Bidding Key Players in Central & South America
11.3 Central & South America Real-time Bidding Market Size by Type
11.4 Central & South America Real-time Bidding Market Size by Application
12 International Players Profiles
12.1 Google (US)
12.1.1 Google (US) Company Details
12.1.2 Company Description and Business Overview
12.1.3 Real-time Bidding Introduction
12.1.4 Google (US) Revenue in Real-time Bidding Business (2015-2020)
12.1.5 Google (US) Recent Development
12.2 WPP (UK)
12.2.1 WPP (UK) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Real-time Bidding Introduction
12.2.4 WPP (UK) Revenue in Real-time Bidding Business (2015-2020)
12.2.5 WPP (UK) Recent Development
12.3 Adobe (US)
12.3.1 Adobe (US) Company Details
12.3.2 Company Description and Business Overview
12.3.3 Real-time Bidding Introduction
12.3.4 Adobe (US) Revenue in Real-time Bidding Business (2015-2020)
12.3.5 Adobe (US) Recent Development
12.4 Criteo (France)
12.4.1 Criteo (France) Company Details
12.4.2 Company Description and Business Overview
12.4.3 Real-time Bidding Introduction
12.4.4 Criteo (France) Revenue in Real-time Bidding Business (2015-2020)
12.4.5 Criteo (France) Recent Development
12.5 Facebook (US)
12.5.1 Facebook (US) Company Details
12.5.2 Company Description and Business Overview
12.5.3 Real-time Bidding Introduction
12.5.4 Facebook (US) Revenue in Real-time Bidding Business (2015-2020)
12.5.5 Facebook (US) Recent Development
12.6 Smaato (US)
12.6.1 Smaato (US) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Real-time Bidding Introduction
12.6.4 Smaato (US) Revenue in Real-time Bidding Business (2015-2020)
12.6.5 Smaato (US) Recent Development
12.7 Yandex (Russia)
12.7.1 Yandex (Russia) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Real-time Bidding Introduction
12.7.4 Yandex (Russia) Revenue in Real-time Bidding Business (2015-2020)
12.7.5 Yandex (Russia) Recent Development
12.8 PubMatic (US)
12.8.1 PubMatic (US) Company Details
12.8.2 Company Description and Business Overview
12.8.3 Real-time Bidding Introduction
12.8.4 PubMatic (US) Revenue in Real-time Bidding Business (2015-2020)
12.8.5 PubMatic (US) Recent Development
12.9 Salesforce (US)
12.9.1 Salesforce (US) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Real-time Bidding Introduction
12.9.4 Salesforce (US) Revenue in Real-time Bidding Business (2015-2020)
12.9.5 Salesforce (US) Recent Development
12.10 Rubicon Project (US)
12.10.1 Rubicon Project (US) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Real-time Bidding Introduction
12.10.4 Rubicon Project (US) Revenue in Real-time Bidding Business (2015-2020)
12.10.5 Rubicon Project (US) Recent Development
12.11 MediaMath (US)
12.12 MoPub (US)
12.13 AppNexus (US)
12.14 Platform One (Japan)
12.15 Verizon Media (US)
13 Market Forecast 2021-2028
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2021-2028)
13.10 Market Size Forecast by Application (2021-2028)
14 Analysts Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
