1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Spending Market Size Growth Rate by Type (2015-2028)
1.4.2 Type I
1.4.3 Type II
1.5 Market by Application
1.5.1 Global Programmatic Advertising Spending Market Share by Application (2015-2028)
1.5.2 Small and Medium-sized Enterprises
1.5.3 Large Enterprises
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Programmatic Advertising Spending Market Size
2.2 Programmatic Advertising Spending Growth Trends by Regions
2.2.1 Programmatic Advertising Spending Market Size by Regions (2015-2028)
2.2.2 Programmatic Advertising Spending Market Share by Regions (2015-2020)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Programmatic Advertising Spending Market Size by Manufacturers
3.1.1 Global Programmatic Advertising Spending Revenue by Manufacturers (2015-2020)
3.1.2 Global Programmatic Advertising Spending Revenue Market Share by Manufacturers (2015-2020)
3.1.3 Global Programmatic Advertising Spending Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Spending Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Spending Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Spending Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Spending Market Size by Type (2015-2020)
4.2 Global Programmatic Advertising Spending Market Size by Application (2015-2020)
5 United States
5.1 United States Programmatic Advertising Spending Market Size (2015-2020)
5.2 Programmatic Advertising Spending Key Players in United States
5.3 United States Programmatic Advertising Spending Market Size by Type
5.4 United States Programmatic Advertising Spending Market Size by Application
6 Europe
6.1 Europe Programmatic Advertising Spending Market Size (2015-2020)
6.2 Programmatic Advertising Spending Key Players in Europe
6.3 Europe Programmatic Advertising Spending Market Size by Type
6.4 Europe Programmatic Advertising Spending Market Size by Application
7 China
7.1 China Programmatic Advertising Spending Market Size (2015-2020)
7.2 Programmatic Advertising Spending Key Players in China
7.3 China Programmatic Advertising Spending Market Size by Type
7.4 China Programmatic Advertising Spending Market Size by Application
8 Japan
8.1 Japan Programmatic Advertising Spending Market Size (2015-2020)
8.2 Programmatic Advertising Spending Key Players in Japan
8.3 Japan Programmatic Advertising Spending Market Size by Type
8.4 Japan Programmatic Advertising Spending Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Spending Market Size (2015-2020)
9.2 Programmatic Advertising Spending Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Spending Market Size by Type
9.4 Southeast Asia Programmatic Advertising Spending Market Size by Application
10 India
10.1 India Programmatic Advertising Spending Market Size (2015-2020)
10.2 Programmatic Advertising Spending Key Players in India
10.3 India Programmatic Advertising Spending Market Size by Type
10.4 India Programmatic Advertising Spending Market Size by Application
11 Central & South America
11.1 Central & South America Programmatic Advertising Spending Market Size (2015-2020)
11.2 Programmatic Advertising Spending Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Spending Market Size by Type
11.4 Central & South America Programmatic Advertising Spending Market Size by Application
12 International Players Profiles
12.1 ONE by AOL
12.1.1 ONE by AOL Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Spending Introduction
12.1.4 ONE by AOL Revenue in Programmatic Advertising Spending Business (2015-2020)
12.1.5 ONE by AOL Recent Development
12.2 BrightRoll
12.2.1 BrightRoll Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Spending Introduction
12.2.4 BrightRoll Revenue in Programmatic Advertising Spending Business (2015-2020)
12.2.5 BrightRoll Recent Development
12.3 SpotX
12.3.1 SpotX Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Spending Introduction
12.3.4 SpotX Revenue in Programmatic Advertising Spending Business (2015-2020)
12.3.5 SpotX Recent Development
12.4 Tremor Video
12.4.1 Tremor Video Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Spending Introduction
12.4.4 Tremor Video Revenue in Programmatic Advertising Spending Business (2015-2020)
12.4.5 Tremor Video Recent Development
12.5 Alibaba
12.5.1 Alibaba Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Spending Introduction
12.5.4 Alibaba Revenue in Programmatic Advertising Spending Business (2015-2020)
12.5.5 Alibaba Recent Development
12.6 Baidu
12.6.1 Baidu Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Advertising Spending Introduction
12.6.4 Baidu Revenue in Programmatic Advertising Spending Business (2015-2020)
12.6.5 Baidu Recent Development
12.7 Tencent
12.7.1 Tencent Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Advertising Spending Introduction
12.7.4 Tencent Revenue in Programmatic Advertising Spending Business (2015-2020)
12.7.5 Tencent Recent Development
12.8 Kantar Media
12.8.1 Kantar Media Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Advertising Spending Introduction
12.8.4 Kantar Media Revenue in Programmatic Advertising Spending Business (2015-2020)
12.8.5 Kantar Media Recent Development
13 Market Forecast 2021-2028
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2021-2028)
13.10 Market Size Forecast by Application (2021-2028)
14 Analysts Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
