Programmatic Advertising Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Programmatic Advertising
1.1 Programmatic Advertising Market Overview
1.1.1 Programmatic Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Global Programmatic Advertising Market Size and Analysis by Regions
1.2.1 North America
1.2.2 Europe
1.2.3 China
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Programmatic Advertising Market by Type
1.3.1 Desktop Banners
1.3.2 Mobile Banners
1.3.3 Desktop Videos
1.3.4 Mobile Videos
1.4 Programmatic Advertising Market by End Users/Application
1.4.1 Education
1.4.2 Finance
1.4.3 Media & Entertainment
1.4.4 Retail
1.4.5 Travel
2 Global Programmatic Advertising Competition Analysis by Players
2.1 Programmatic Advertising Market Size (Value) by Players (2018 and 2019)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Rubicon Project (U.S.)
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.1.5 Recent Developments
3.2 Adroll (U.S.)
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.2.5 Recent Developments
3.3 Adobe Marketing Cloud (U.S.)
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.3.5 Recent Developments
3.4 DoubleClick (U.S.)
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.4.5 Recent Developments
3.5 Choozle (U.S.)
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.5.5 Recent Developments
3.6 AdReady (U.S.)
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.6.5 Recent Developments
3.7 DataXu (U.S.)
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.7.5 Recent Developments
3.8 Centro, Inc. (U.S.)
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.8.5 Recent Developments
3.9 PulsePoint, Inc. (U.S.)
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.9.5 Recent Developments
3.10 Outbrain (U.S.)
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Programmatic Advertising Revenue (Value) (2015-2020)
3.10.5 Recent Developments
4 Global Programmatic Advertising Market Size by Type and Application (2015-2020)
4.1 Global Programmatic Advertising Market Size by Type (2015-2020)
4.2 Global Programmatic Advertising Market Size by Application (2015-2020)
4.3 Potential Application of Programmatic Advertising in Future
4.4 Top Consumer/End Users of Programmatic Advertising
5 North America Programmatic Advertising Development Status and Outlook
5.1 North America Programmatic Advertising Market Size (2015-2020)
5.2 North America Programmatic Advertising Market Size and Market Share by Players (2018 and 2019)
6 Europe Programmatic Advertising Development Status and Outlook
6.1 Europe Programmatic Advertising Market Size (2015-2020)
6.2 Europe Programmatic Advertising Market Size and Market Share by Players (2018 and 2019)
7 China Programmatic Advertising Development Status and Outlook
7.1 China Programmatic Advertising Market Size (2015-2020)
7.2 China Programmatic Advertising Market Size and Market Share by Players (2018 and 2019)
8 Rest of Asia Pacific Programmatic Advertising Development Status and Outlook
8.1 Rest of Asia Pacific Programmatic Advertising Market Size (2015-2020)
8.2 Rest of Asia Pacific Programmatic Advertising Market Size and Market Share by Players (2018 and 2019)
9 Central & South America Programmatic Advertising Development Status and Outlook
9.1 Central & South America Programmatic Advertising Market Size (2015-2020)
9.2 Central & South America Programmatic Advertising Market Size and Market Share by Players (2018 and 2019)
10 Middle East & Africa Programmatic Advertising Development Status and Outlook
10.1 Middle East & Africa Programmatic Advertising Market Size (2015-2020)
10.2 Middle East & Africa Programmatic Advertising Market Size and Market Share by Players (2018 and 2019)
11 Market Forecast by Regions, Type and Application (2021-2028)
11.1 Global Programmatic Advertising Market Size (Value) by Regions (2021-2028)
11.1.1 North America Programmatic Advertising Revenue and Growth Rate (2021-2028)
11.1.2 Europe Programmatic Advertising Revenue and Growth Rate (2021-2028)
11.1.3 China Programmatic Advertising Revenue and Growth Rate (2021-2028)
11.1.4 Rest of Asia Pacific Programmatic Advertising Revenue and Growth Rate (2021-2028)
11.1.5 Central & South America Programmatic Advertising Revenue and Growth Rate (2021-2028)
11.1.6 Middle East & Africa Programmatic Advertising Revenue and Growth Rate (2021-2028)
11.2 Global Programmatic Advertising Market Size (Value) by Type (2021-2028)
11.3 Global Programmatic Advertising Market Size by Application (2021-2028)
12 Programmatic Advertising Market Dynamics
12.1 Programmatic Advertising Market Opportunities
12.2 Programmatic Advertising Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Programmatic Advertising Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Programmatic Advertising Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source
